SAP CRM– Customer Relationship Management

The SAP® Customer Relationship Management (SAP CRM) application gives you a comprehensive marketing solution to plan, manage, and execute all of your marketing activities – across multiple customer touch points. With integration into other critical SAP applications and support for end-to-end business process automation across the enterprise, SAP CRM gives your marketing team the business insight it needs to drive cus- tomer demand and continuously improve customer loyalty.

Business Challenges

  • Improve return on marketing investments
  • Create delightful customer experi- ences across all customer touch points
  • Improve efficiency of marketing operations

Key Features

  • Marketing resource management – Optimally manage all your resources
  • Multichannel campaign management – Coordinate marketing activities across all channels
  • Lead management – Generate quali- fied leads and distribute them efficiently
  • Segment and list management – Build customer segments and gener- ate lists to support campaigns
  • Customer loyalty management – Personalize reward programs and allow multichannel access to loyalty accounts
  • Marketing analytics – Gain key insights to make intelligent decisions
  • Inbound marketing with real-time offer management – Make real-time marketing offers that are relevant

Business Benefits

  • Improve customer loyalty with consis- tent experiences across channels and reward programs that work
  • Boost sales with better lead manage- ment and customer segmentation
  • Enhance your marketing ROI with effective use of marketing resources and increased efficiency for marketing operations
  • Increase marketing transparency with standardized marketing pro- cesses and collaboration tools that keep parties aligned

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