The SAP® Customer Relationship Management (SAP CRM) application gives you a comprehensive marketing solution to plan, manage, and execute all of your marketing activities – across multiple customer touch points. With integration into other critical SAP applications and support for end-to-end business process automation across the enterprise, SAP CRM gives your marketing team the business insight it needs to drive cus- tomer demand and continuously improve customer loyalty.

Business Challenges

• Improve return on marketing investments
• Create delightful customer experi- ences across all customer touch points
• Improve efficiency of marketing operations

Key Features

• Marketing resource management – Optimally manage all your resources
• Multichannel campaign management – Coordinate marketing activities across all channels
• Lead management – Generate quali- fied leads and distribute them efficiently
• Segment and list management – Build customer segments and gener- ate lists to support campaigns
• Customer loyalty management – Personalize reward programs and allow multichannel access to loyalty accounts
• Marketing analytics – Gain key insights to make intelligent decisions
• Inbound marketing with real-time offer management – Make real-time marketing offers that are relevant

Business Benefits

• Improve customer loyalty with consis- tent experiences across channels and reward programs that work
• Boost sales with better lead manage- ment and customer segmentation
• Enhance your marketing ROI with effective use of marketing resources and increased efficiency for marketing operations
• Increase marketing transparency with standardized marketing pro- cesses and collaboration tools that keep parties aligned